Future of Business is Mobile

Mobile marketing has made the leap from a buzzword to a critical business practice. Smartphones such as the iPhone, iPad, and Droid are overtaking traditional “feature” cell phones as consumers’ mobile devices of choice, and as they do, consumers are accessing more information through mobile internet and social networking both at home and on the go. Businesses that fail to adjust their business plans to accommodate these new modes of engagement risk losing customers and market share.

The Rise of Mobile Commerce

The concept of ecommerce took off during the late 1990s, and mobile commerce, or mcommerce, is poised to do the same in the current decade. Consider:

• 90% of U.S. mobile subscribers have web access on their mobile phone (Gartner)
• 65% of mobile users have used their mobile device to find a business to make an in-store purchase (Source: Google)
• 70% of all mobile searches result in consumer action within one hour (Mobile Marketer)
• Global retail revenue from mcommerce will reach $119 billion by 2015 (ABI Research)

Businesses waiting to optimize their web presence for mcommerce are losing out. These statistics show that even for businesses in industries where it isn’t practical to sell direct to consumer over mobile, a web presence that allows consumers to locate the business over mobile is critical.

Are you thinking about how to use Mobile in your business?